Every rate in USD · Plan fees billed in advance
What you see is what you pay.
Seven lines on our invoice. Eleven meters on theirs.
A plan, and six things you choose to add. That is the whole billable surface. No wallet topping itself up, no texting billed by the segment, no AI credits, no carrier surcharge, no seat licences. Every one of the seven is printed further down this page, and if an eighth ever reaches your invoice, we refund the month.
Every price on this page is in US dollars. Plan fees and recurring add ons are charged in advance at the start of each billing period; usage overages are charged in arrears. Trial availability and terms, if any, are shown at checkout or in your order form.
One partner's monthly invoice, before and after they moved
$48,843.73
Paid to a metered stack in a single billing month. 7,510,772 message segments, 83% of the bill and 89% of it before tax. We did not estimate it. We pulled the invoice.
$0
Revenue any of that month could attribute to a closed sale. Roughly $45,606 of sending into the dark.
$0
The monthly saving on the messaging line at 75,000 unique contacts, which is the row we quote from the brief's own table rather than a figure it measured for them.
Source: Cost Forensics Brief C·05·2026, client identifiers redacted · read the redacted report · see the maths
Why the price is on this page at all
We spent years on the buying side of this industry, and we never once saw a real price before a sales call.
Every quote came out of a demo. Every invoice came in above the quote. The dialer charged per seat, then charged again for local presence, then again for the coaching tools, then again for texting that was capped at a thousand messages a month. The messaging pipe charged per segment, which meant a booking reminder with a Zoom link cost four times a plain text and re-touching the same lead five times cost five times as much. The CRM told us we had a record month and the bank quietly disagreed.
None of it was a scam. It was just a business model built on the fact that you cannot check what you cannot see.
So we built the thing we wanted to buy, and then we did the harder part. We put the price on the page. We put every overage on the page. We put the things we do not charge for on the page, and we put the reasons we are not always the cheaper option on the page too, because a comparison you cannot lose is a comparison nobody believes.
If your volume ever crosses the line where a raw metered pipe beats us, we will tell you that to your face. We have already published the exact threshold in a client report and left it there.
Honest pricing is not a marketing position for us. It is the same product. We sell you numbers you can check, and the first number you should be able to check is ours.
Rob Rammuny
Co-founder and Data Analyst
Brady McCarty
Co-founder and Sales Coach
Four questions worth answering honestly, and only to yourself.
Nobody asks these out loud, which is exactly why they go unfixed. None of them are things a demo solves, and none of them are why anyone normally changes CRM.
01
How much of your dashboard would you put your own money behind?
It says one number, the bank says another, and you stopped being surprised by the gap a long time ago. At a million a month, being three percent out is thirty thousand dollars you cannot explain to anybody, including yourself.
02
How many hours went into the last commission run?
Somebody rebuilds the spreadsheet. A closer disputes a figure. A refund from three weeks ago never clawed back and nobody noticed. You are the one who ends up settling it, because you are the only one everybody believes. Every cycle, indefinitely.
03
Could you prove your bottom performer is your bottom performer?
You know who your bottom five are. You have known for two months. But you cannot put a number in front of them that survives an argument, so they stay another quarter and cost you another quarter. What does that decision cost while you wait for proof?
04
When exactly did reconciling the numbers become your job?
Somewhere between the first hire and the thirtieth, reconciling what your team reported against what your processor actually did became your job. You did not scale to a million a month to spend Sunday in a spreadsheet.
Notice that not one of those is a feature problem. More automation will not fix them, and neither will a better pipeline view. Every tool you have ever bought reports what your reps typed into it. Until something checks that against your processor and the recording, you are managing a seven figure operation on self reported data, and you already know it.
Four meters this industry runs. We run none of them.
If you have shopped dialers, texting platforms, or agency CRMs, you have hit all four. They are the reason the quoted price and the actual invoice are never the same number.
No per seat meter
Your CRM bill stops deciding who gets hired
Per seat dialers run $140 to $215 a user, and a loaded seat with the usual add-ons lands near $300. Forty closers is a six figure yearly decision before anyone dials. Our price does not move with headcount, and from Scale up users are unlimited.
No per message meter
You pay for the person, not the send
Metered messaging bills every segment forever, and bills you again for the same lead on the fifth follow up. A Pulse Line covers 1,500 unique contacts a month with unlimited messages to each of them. Follow up as hard as the deal needs.
No AI credit meter
Nothing to top up, nothing to ration
The industry decided AI is a commodity sold in packs. We do not sell credits, do not count interactions, and do not throttle you in the last week of the month. Call review, coaching, and the assistant are simply on.
No telephony markup
You own the carrier account, not us
Platforms that resell minutes keep the spread, and a markup buried in a subscription is a fee you can never check. You connect your own Twilio at your own rates. Twilio bills you directly. Your numbers stay yours the day you leave.
Every feature. Every plan. Even the $97 one.
Nothing is locked behind a higher tier. Upgrading buys headroom, never capability. The only things that change your price are brands, users, contacts, verified sales, storage, and AI call transcription. All prices are in USD.
All prices on this page are in United States dollars (USD). Plan fees and recurring add ons are charged in advance at the start of each billing period and renew automatically until you cancel. Usage overages are charged in arrears on the following invoice. Your exact amount, billing interval, first charge date, and any trial or promotional terms are shown before you buy, at checkout or in your order form. A custom or enterprise subscription can begin billing immediately and can run on a different schedule or term than the published plans.
Starter
Solo closers and small teams running their first real process.
Billed monthly in advance, in USD
Room to work with
- ✓1 brand
- ✓2 users
- ✓5,000 contacts
- ✓50 verified sales per month
- ✓10 GB recording storage
- ✓25 hrs/mo AI call transcription, then $0.80 / hour
- ✓Private Slack channel with us
Pro
The working sales floor. Dialing, routing, coaching, commission.
Billed monthly in advance, in USD
Room to work with
- ✓1 brand
- ✓10 users
- ✓25,000 contacts
- ✓100 verified sales per month
- ✓50 GB recording storage
- ✓75 hrs/mo AI call transcription, then $0.80 / hour
- ✓Private Slack channel with us
Scale
Multi brand operators and floors running 20 plus closers.
Billed monthly in advance, in USD
Room to work with
- ✓3 brands
- ✓Unlimited users
- ✓100,000 contacts
- ✓150 verified sales per month
- ✓250 GB recording storage
- ✓150 hrs/mo AI call transcription, then $0.80 / hour
- ✓Private Slack in your channel
Enterprise
Large organizations with compliance, SLA, and custom needs.
Billed monthly in advance, in USD
Room to work with
- ✓10 brands
- ✓Unlimited users
- ✓Custom contacts
- ✓200 verified sales per month
- ✓Custom storage and retention
- ✓300 hrs/mo AI call transcription, then $0.80 / hour
- ✓Live screen share sessions on your calendar
On every plan, including Starter
This list does not change between tiers. There is no version of Pulse where the numbers are less trustworthy or the dialer is less capable.
- ✓Pulse Dialer, on your own carrier account
- ✓Verified by Pulse, two gate verification
- ✓Pulse Ledger, immutable and double entry
- ✓Smart routing on earnings per scheduled call
- ✓Workflow builder for calls, SMS and iMessage
- ✓AI call review and coaching debriefs
- ✓Analytics, EPSC, cohorts, dial heatmaps
- ✓Commission ledger and payout trail
- ✓Live call monitoring and floor board
- ✓Client portal, memberships, funnels
- ✓API and MCP access
- ✓Free migration and the onboarding call
- ✓A private Slack channel with our team
- ✓Unlimited AI, with no credits to buy
- ✓AI call transcription hours, included every month
- ✓Cancel any time, with no cancellation fee
Pulse Lines are the one thing not on this list. They are a separate product with a separate bill, they are optional, and the platform runs completely without them. We explain them properly further down, once you have picked a plan. What is a Pulse Line? ↓
Or bring us in to help you build the floor.
Sales operations enablement
Some teams do not just want the software, they want help standing the operation up. That engagement is consulting and enablement: hiring support, onboarding, training, process design, daily accountability systems, call coaching, and administration of the Pulse platform underneath all of it. Brady runs the training side personally.
What it is not: we do not choose your prospects, place your sales calls, send your sales messages, make offers, or close deals for you. Your reps do that on your own audience, using software you operate. We are not a telemarketing agency, an outsourced call center, or a sales representative for your business, and nothing in this engagement changes who is responsible for your outreach or its compliance.
This one we do not put a number on, and not because we are hiding it. It is priced on the shape of the engagement: how many closers, what the offer is, how much of the build you want us alongside you for. Tell us what you are running and we will send you a real quote rather than a range you have to negotiate down from.
Custom quote, built on your floor, your offer, and how much of the build you want us alongside you for.
The only seven things that change between plans.
Volume is what costs us money, so volume is what we price on. Hover any row to see exactly what it means.
| Per account | Starter | Pro | Scale | Enterprise |
|---|---|---|---|---|
| Brands | 1 | 1 | 3 | 10 |
| Users | 2 | 10 | Unlimited | Unlimited |
| Contacts | 5,000 | 25,000 | 100,000 | Custom |
| Verified sales per month | 50 | 100 | 150 | 200 |
| Recording storage | 10 GB | 50 GB | 250 GB | Custom |
| AI call transcription | 25 hrs/mo | 75 hrs/mo | 150 hrs/mo | 300 hrs/mo |
| Support | Private Slack | Private Slack | Private Slack | Slack plus live sessions |
| Everything else | Identical | Identical | Identical | Identical |
Extra brands are $149 per month each on any plan. Pulse Lines are $250 per line per month on any plan. Those are the only two things you can add.
Do your reps call and text prospects every day?
Then every dollar your floor makes depends on a phone number getting through. Right now that number is fighting carrier filters, spam labelling and a green bubble that reads like a promotion. Most floors are losing that fight and have no way of knowing it.
A Pulse Line is how you stop losing it. One business number that sends and receives iMessage and SMS and makes and takes calls. We ramp it up gradually, keep it registered where registration applies, and monitor its reputation so messages people agreed to receive are not mislabelled. It is deliverability work, not a way around carrier rules, consent, do not call lists or opt outs, which remain yours to honour. $250 a month, billed separately, and the platform runs without it.
The same 100 messages, sent this morning
Here is what actually happens to them.
On your own numbers
- 15Filtered by the carrier. Never arrived. Billed anyway.
- 79Delivered as a green bubble. No reply.
- 6Replied.
6
conversations, from 100 messages you paid to send.
On a Pulse Line
- 10Not deliverable. Never charged for those.
- 68Delivered. No reply yet.
- 22Replied.
22
conversations, from the same 100 messages.
Same list. Same message. Same offer. Three and a half times the conversations.
3.7x
More conversations from a list you already own
Delivery and reply rates, sourced below
+30%
Higher connect rate on numbers kept registered, warmed and in good standing
Three questions worth sitting with
- When did anyone last tell you a text of yours did not arrive?
- How would you find out that a third of your numbers had been labelled Spam Likely?
- What does your dashboard show for a message a carrier filtered?
The answer to all three is nothing. Your systems record a success in every one of those cases, because as far as they are concerned the send happened and the dial reached the network. That is what makes this expensive. Not that it happens, but that it happens silently.
Put your own floor in.
Every rate applied is the conservative end of a published range, and every one is sourced in the table below.
604
conversations a month you are not having
$36,242
at 1.5% closing on $4,000 deals, or 9.1 deals
$434,904
if nothing changes for another twelve months
21 from filtered texts, 257 from flagged numbers, 326 from the reply gap. Rates applied: 85% SMS delivery, 7% SMS reply, 5.4% baseline connect, +30% from clean numbers, 37.5% iMessage reply, 55% iPhone share.
None of this is our opinion.
Hover any row for a plain explanation. Every source is a link you can open, and the ones you should trust least are marked.
| What you are up against | On your own numbers | On a Pulse Line | Source | |
|---|---|---|---|---|
| A · Getting a text delivered | ||||
| 1 | How long before you can send your first text | 1 to 4 weeks | Same day on iMessage | The Campaign Registry |
| 2 | What that registration applies to | Blocked outright | A different delivery path | The Campaign Registry |
| 3 | How many of your texts actually arrive | About 85% | 95%+ | Carrier delivery data |
| 4 | How many you are allowed to send in a day | 2,000 | Apple's limits, not a carrier score | T-Mobile policy |
| 5 | The fine if carriers rule your texts break policy | $10,000 | Not that carrier schedule | T-Mobile policy |
| B · Getting a reply | ||||
| 6 | How many people text you back | 5 to 10% | 30 to 45% | iMessage vendorvendor |
| 7 | Whether you can tell they read it | No | Read receipts | Apple |
| 8 | Who you can reach | Everyone, if it lands | iMessage first, SMS for the rest | iMessage vendorvendor |
| C · Getting the phone answered | ||||
| 9 | How many calls before your number gets flagged | About 250 a day | Spread across the pool, before it happens | Cognism, 200k calls |
| 10 | What happens once it is flagged | Connect rate falls 70 to 90% | Monitored, so you find out | Cognism, 200k calls |
| 11 | How many people answer a flagged number | Under 5% | Not applicable | Gong, 300M calls |
| 12 | What clean numbers are worth | Only if you build it | +30 to 60% | Cognism, 200k calls |
Blue sources are independent research or carrier policy. Amber sources come from companies that sell iMessage, including the vendor behind our own lines. Treat those as directional and hold us to your own numbers after a month on the platform instead.
So work out what it has to produce.
Forget the monthly figure for a second. A line is worth buying if it recovers more revenue than it costs, and at high ticket prices the bar is far lower than people expect. Put your average deal in and see it.
To break even, those lines must produce
2.3
extra closed deals a year, across all 3 lines. That is less than one per line.
What it is
A business number, not a feature
Native iMessage, SMS and voice on one number. 1,500 unique contacts a month, unlimited calls and messages to each.
What it costs
$250 per line, per month
Separate from your plan and billed on its own. No setup fee, no minimum term, prorated to the day if you add or drop one.
What happens without it
Everything still runs
The dialer, the CRM, the ledger, verification and commission all work on your own numbers. You just carry the three leaks above.
You do not file a ticket. You post in the channel.
Every customer, on every plan, including the $97 one, gets a private Slack channel shared with our team from their first day on the platform. Not a shared inbox. Not a chatbot. Not a portal where your issue becomes a number in a queue. Not an upgrade you have to buy.
Your channel, our engineers, no middle layer
- ✓Nineteen minutes, not a ticket number. You post a screenshot at 9pm and the person who wrote that code reads it. Nobody triages your message toward somebody who might know.
- ✓It lives where your team already works. Your floor manager, your ops person and our engineers in one thread, with the context attached rather than re-explained through a form.
- ✓It is not a paid tier. Starter gets exactly the same channel, with exactly the same people in it, as Enterprise. Nobody has ever been upsold on support here.
- ✓Enterprise adds live sessions on our calendar. Not vague phone support. Booked, screen shared working time: debugging something live, a floor review with Brady, a reconciliation walkthrough before your board meeting, or onboarding a new cohort of closers.
Marcus says his commission is $400 light this cycle and I think he is right. Payout run is tomorrow morning.
He is right. One of his sales came through an imported calendar booking that lost the setter, so the accrual stalled and never posted. Nothing was lost, it just never moved.
Every other platform on your shortlist routes you into a ticket queue, a chatbot, or a priority support tier you have to pay extra for. We give you a channel with the people who wrote the code, on the cheapest plan we sell, from your first day on the platform. It costs us more to do it this way. It is also the single thing customers mention first when someone asks them about us.
From signup to your whole team live, on one call.
Everyone gets a live onboarding call, on every plan, at no cost. We do not send you a knowledge base article and a migration tool. We share a screen, build it with you, and do not hang up until your floor can dial. The timings below are what a typical session runs to, not a guaranteed delivery time.
Workspace and brand
We create your account, set up your brand, and connect your own Twilio credentials. You watch every step rather than filling in a form and hoping.
Your CRM comes across
Contacts, tags, pipelines, custom fields and history import live while you watch. Nothing is left behind, and your old system keeps running until you say otherwise.
Processor and recording connected
We link your payment processor, switch on recording matching, and run one historical sale all the way through verification so you see the whole chain before you trust it.
Dialer, caller IDs, lines
Caller IDs verified, dialing windows set to your time zones, AMD and local presence configured. If you bought Pulse Lines, they are provisioned and warming while we work.
Your floor dials
Users invited, permissions and commission rules set, and one of your reps makes a live call on the platform before the hour is up. That call is recorded, scored, and attributed while you are still on the line with us.
From day one
Then you run your actual business on it.
Every plan is the full platform. Not a demo environment, not a feature limited sandbox, not a guided tour with sample data in it.
Run your real floor on it. Pay your real commission out of it. Reconcile it against your real processor and see whether the numbers agree with your bank.
If it does not hold up against your own figures, you cancel, you leave with your data exported, and nothing renews after the period you have already paid for.
We did not model this. We pulled the invoice.
A partner running a real floor sent us one month of billing and sixty thousand raw message logs. Here is what a metered stack actually charges, and what it can tell you about your revenue when the month closes. Both answers are on the same page.
The dialer was never the expensive part. Messaging was 83% of that invoice and voice was under six percent. And the thing that should stop a seven figure operator cold is not the total. Not one line on that bill can tell you whether a single sale happened.
One dead number. 83 messages. Zero delivered. All 83 billed.
Their system fired 83 times at a single dead phone. Every one failed. Every one was charged. That is not a glitch, it is the model: you pay to send, not to land. On Pulse that ghost costs nothing. We validate the number before we send, so dead lines, landlines and Google Voice numbers never leave the gate and never reach your invoice.
Under 243,600 people a month
Flat wins, every time
At the volume in that invoice, the same traffic runs $8,300 to $16,700 instead of $40,600.
Over 243,600 people a month
The meter wins
Past roughly 243,600 unique people, a raw metered pipe is genuinely cheaper. We publish the threshold rather than bury it.
One line decides it. If your average contact gets more than about 17 messages a month, flat pricing wins. Nearly one in three contacts in that sample was contacted more than once. A meter bills every one of those touches. We bill the person once and then get out of the way.
What the switch was worth
The metered figure is measured: it is the messaging line of that invoice. The flat figure is arithmetic from published Pulse pricing at 75,000 unique contacts a month, which is the row we are quoting from the brief's own table. The log export was a sample of the month rather than a census of it, so it never established this operator's full unique count, and we would rather show you the volume than imply a number we did not measure.
Cumulative savings, messaging line only
$0
The shaded band is the range. It starts at nothing and widens every month you stay, because a meter compounds and a flat fee does not.
Read the shape, not the numbers. A meter charges you more every month you grow, so the gap between the two models never stops widening. This partner has been on the right hand side of that wedge for long enough to have paid for a floor manager with it.
Then they grew, and the bill did not.
That partner now runs multiple brands past $9 million a month combined. On a metered stack, that growth is a proportional invoice: more contacts, more sends, more follow up, more money out the door every single month you succeed. On flat pricing it is the same line item it was before. The only stack where your infrastructure cost stops growing when you do is the one that never counted your sends in the first place.
Cost figures drawn directly from the partner's own usage summary and raw messaging logs. Pulse figures are arithmetic from published Pulse pricing. Read the full brief
We make nothing on your phone bill.
In that breakdown, voice was $2,801.78 of a $48,843.73 invoice. The dialer was never the expensive part. It just happened to sit next to a meter nobody could check.
You connect the Twilio account you own
Voice minutes, answering machine detection, recording, and numbers bill from Twilio directly to you, at whatever rates you negotiated. Nothing passes through our invoice. We show the usage inside Pulse so you can reconcile it against your Twilio statement line by line.
- ✓Your negotiated rates, not our resale rates
- ✓Your numbers stay yours if you leave, with nothing to port
- ✓One vendor cannot quietly raise your cost of dialing
- ✓Usage visible in the platform for reconciliation
0%
Our margin on telephony
What is your current stack costing you that it should not be?
Four sliders. The last one is the important one: put in what you hand your current platform every month, including the usage charges you did not expect. Then look at the gap.
Your operation
Set headcount, messaging lines, and how many separate brands you run. The plan picks itself.
You stop paying
$1,753 every month
That is $21,036 a year, for the same work.
That is the plan, the lines and the brands. It does not model the three overages, because this calculator does not ask for the numbers they depend on: contacts stored, verified sales a month, and recording storage. They are published in full further down, and you are alerted at 80 and 100 percent of an included limit before one can bill.
That covers 4,500 new contacts a month with unlimited calls and messages to each, and 8 closers with no seat licence on any of them. Twilio bills you directly for voice at your own rates, the same as it does today.
This is the entire list of what else can reach your invoice.
Included limits are set so most accounts never see an overage. If you pass one, nothing exists beyond what is on this page, and you get an alert before it happens rather than a surprise afterward. Every rate below is in USD. Recurring add ons bill in advance with your plan; usage overages bill in arrears on the following invoice.
Pulse Lines
$250 / line / month1,500 unique contacts a month with unlimited messages to each. Native iMessage, not filtered SMS. No setup fee, no per message charge, no minimum term. Optional on every plan.
Extra brand
$149 / brandPast what your plan includes. A brand is a fully separate operation, not a second pipeline inside the same one.
Extra verified sales
25¢ eachPast your monthly allowance. Charged only on sales that actually pass both verification gates.
Extra contacts
$25 / 10,000Added in blocks of ten thousand. Archived and unsubscribed contacts do not count against the limit.
Extra storage
$20 / 10 GBCall recordings and documents, in blocks of ten gigabytes. Retention is configurable per account.
Extra AI call transcription
$0.80 / hourPast your monthly hours. Charged on completed call recordings only, by the second, and you are alerted at 80 percent and again at 100 percent first. Every completed call draws on the same hours however it was recorded.
Everything else
$0Setup, migration, the onboarding call, integrations, training, AI usage, and support are not billable events here and never will be.
A promise you cannot check is just marketing.
Everything above is a claim. Claims are cheap, and every platform on your shortlist makes them. So here are the three mechanisms that make ours falsifiable, cost us money if we break them, and let you check our numbers the same way we check yours.
01 · The invoice guarantee
A line you cannot find on this page means the month is free.
Not a credit, not a case review, not a conversation with your account manager. If a charge appears on your invoice that is not published on this page, we refund that entire month, the whole invoice, automatically.
We can offer that because we know exactly how many billable events exist. There are seven. They are all printed above.
Written into the terms, not the sales call.
02 · Every charge traces back
Click any charge and get the records that produced it.
Every line on your bill links straight through to the underlying events: which sales passed verification, which contacts counted, which messages went to which line. The same lineage we give you for your own revenue, pointed back at our own invoice.
We built a company on the idea that you should be able to check a number. It would be strange to exempt our own.
Every invoice, every plan, including Starter.
03 · The rate card is a public endpoint
Our pricing is machine readable, versioned, and diffable by anyone.
Not a PDF. Not a page we can quietly edit at 2am. A public, unauthenticated, versioned API returning every number on this page, with the full change history behind it. Point a cron at it. Diff it monthly. If our pricing ever moves, you will know before your invoice does, and you will be able to prove it.
{
"version": "2026-09-08",
"supersedes": "2026-08-24",
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"call_transcription_hours": 25
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"pro": {
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"year": 297000,
"brands": 1,
"users": 10,
"contacts": 25000,
"verified_sales": 100,
"storage_gb": 50,
"call_transcription_seconds": 270000,
"call_transcription_hours": 75
},
"scale": {
"month": 49700,
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"brands": 3,
"users": null,
"contacts": 100000,
"verified_sales": 150,
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"enterprise": {
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"brands": 10,
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"storage_gb": null,
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}
},
"addons": {
"pulse_line": {
"month": 25000,
"unique_contacts": 1500,
"messages": "unlimited",
"setup_fee": 0
},
"brand": {
"month": 14900
}
},
"overages": {
"verified_sale": 25,
"contacts_per_10k": 2500,
"storage_per_10gb": 2000,
"call_transcription_per_hour": 80
},
"never_billed": [
"setup",
"migration",
"onboarding",
"training",
"support",
"seats",
"ai_credits",
"per_message",
"per_segment",
"carrier_surcharge",
"telephony_markup",
"wallet_recharge"
],
"feature_gating": false,
"price_increase_notice_days": 90,
"grandfathered_on_increase": true
}Two fields to read carefully. currency is usd: every amount above is in US dollars, in cents. trial_days is the standard length of a trial when one is offered, not a promise attached to every subscription. Trial availability and terms are shown at checkout or in your order form, and some subscriptions begin billing immediately. See Trials and promotions in the Terms of Service.
What you are probably switching from.
We are not going to pretend the tools you use are bad. Most are very good at the job they were built for. The question is whether that job is the one you need done, and what the real invoice looks like once you have bought everything you actually need.
The per seat power dialer
Genuinely excellent at moving a rep from one conversation to the next, with support people rave about. But texting is a top tier feature capped at a thousand messages a month, live coaching costs a tier upgrade, and the number scales with every hire you make.
You pay per person to unlock what should be standard.
The quote gated dialer
Fast, well built, loved by the teams running it. You just cannot find out what it costs without a sales call, and once you do, local presence, conversation intelligence and DNC screening are each another per seat add-on on top.
The published price is never the price.
The all in one agency platform
Enormous surface area for the money, one login for funnels, forms, pipelines and automation. But its revenue number is assembled entirely from what a rep clicked, and nothing in it ever asks your processor whether the money arrived.
Great at doing the work. Cannot prove the result.
The raw messaging pipe
Reliable, global, and the infrastructure half the internet runs on. It is also a meter that never stops: billed per segment, billed again on the fifth follow up to the same lead, and billed for the sends that never landed.
You pay to send, not to land.
The standalone iMessage vendor
They were right about the channel and they proved it. But a dedicated outbound line runs hundreds a month before a setup fee that often reaches four figures, and the cheap advertised tier usually only lets you reply to people who message you first.
A channel with an invoice, not a system.
The Mac in the closet
The open source route is free software and it genuinely works. Until an operating system update revokes disk access, or a certificate gets pulled, or the machine reboots at 2am in the middle of your follow up window. Somebody on your team now owns that.
Free, until you price the person babysitting it.
Every one of them treats a sale as true because somebody typed it, and most treat your growth as a reason to charge you more. We treat a sale as a claim until the processor and the recording both agree, and we treat your growth as the point. That is not a feature we added. It is why the $97 plan verifies exactly the same way the $997 one does.
You should not buy Pulse if.
We would rather lose the deal here than six weeks into an implementation. Four situations where we are the wrong answer.
- You text more than 243,600 unique people a month. Past that threshold a raw metered pipe is genuinely cheaper on messaging and we will say so. It is in the report above, in writing, on our own site.
- Your sales close without a call. Verification works by matching a charge to a recording. Self serve checkout, ecommerce, and pure funnel businesses have nothing to match against, so most of what you would pay for simply would not run.
- You need heavyweight marketing automation. Segmentation across a hundred thousand person list, lifecycle journeys, deliverability tooling at scale. That is a different category of product and the honest move is to keep using one.
- Nobody will own the data. The platform surfaces gaps between what was reported and what settled. If there is no one whose job it is to look at that and act on it, you will have bought a very precise mirror and pointed it at a wall.
The fine print, in plain language.
Is there a trial, and when does billing start? +
Sometimes. We run free trials, promotional periods and introductory offers from time to time, and one applies to you only when it is shown to you at signup or checkout, or written into your order form. There is no automatic trial on every account. If none is offered, billing starts on the date stated at checkout, and a custom or enterprise subscription can start billing immediately.
Where a trial is offered, that offer states how long it runs, whether a card is required, the price afterwards, and the exact date paid billing begins. If a card is required, it is charged automatically on that date unless you cancel first.
Whatever the start date, what you get is the whole platform on the plan you picked, with the same limits and the same features. Not a sandbox, not a demo tenant, not a cut down version. The onboarding call happens at the beginning, not after some qualifying period.
Sixty minutes to onboard sounds like a sales claim. +
It is a target drawn from the sessions we have run, not a guarantee and not a service level. It is a live call with a screen shared, not a promise about your homework. What usually fits in the hour is the workspace, the brand, your Twilio connection, the CRM import, the processor link, recording matching, caller IDs, dialing windows, users, and one live dial. We have done it enough times to publish the timings.
What can push past the hour is your side, not ours: a processor that needs an owner to approve access, caller IDs that need verification codes from a phone nobody has, or an export from a legacy CRM that support has to generate. We tell you what to have ready beforehand so those do not surprise anyone.
Is that report real, or is it a marketing example? +
Real, published, and signed. It is Cost Forensics Brief C·05·2026, prepared for a partner from their own May billing summary and their raw messaging logs:60,009 messages, 26,378 unique contacts, a $48,843.73 invoice. The method is on the report, including which figures are measured and which are arithmetic from the bill.
It also states where we lose. Past roughly 243,600 unique people a month, the metered pipe is cheaper, and that line is in the client's own report rather than buried in a footnote here.
$250 a line is far more than anyone else charges for a number. +
More than a phone number, yes. Roughly the middle of the market for what it actually is, and cheaper than the meter for almost everyone. A dollar buys a number that sends A2P SMS through carrier filtering, which is exactly the filtering built to catch sales outreach. Those messages do not bounce, they just stop producing replies.
The pricing shape matters more than the number. $250 covers 1,500 unique contacts with unlimited messages to each, so the fortieth follow up costs the same as the first. On a metered pipe, a booking reminder with a Zoom link is four billable segments and re-touching a lead five times is charged five times. Compared to standalone iMessage vendors, a dedicated outbound line runs $195 to $1,000 a month, most add a setup fee between $500 and $2,000, and the cheap advertised tier is usually inbound only.
Why is nothing gated behind the higher plans? Where is the catch? +
There is no catch, and the reason is arithmetic rather than generosity. Features do not cost us money per customer. Volume does: contacts, storage, brands, verified sales. So we price the things that actually vary and leave the software alone.
The alternative is the model you have already met, where live monitoring sits behind the middle tier and texting behind the top one. That reflects nobody's costs. It just makes you pay more per seat for a switch somebody flipped.
What do the Enterprise calls actually get used for? +
Booked, screen shared working sessions rather than a support hotline. In practice they get used for four things: debugging something live when a thread would take twenty messages, a floor review with Brady on real recordings from your team, a reconciliation walkthrough before a board meeting or an investor update, and onboarding a new cohort of closers so you are not the one training them on the platform.
You book them on our calendar like any other meeting. The private Slack channel is still there for everything else, and most weeks it handles everything.
Unlimited users sounds like a trap. +
Same arithmetic. We do not resell you telephony minutes, so a rep who dials more does not cost us more. Headcount is not a cost driver for us, which makes charging you for it arbitrary. Per seat pricing is a pricing decision dressed up as a cost.
You are a small company. What happens to my data if you disappear? +
Fair question, and it deserves an answer rather than reassurance. Your Twilio account is yours, so your numbers and call history never lived with us. Your payment processor is yours. Your data exports in a portable format on request at any time, not only at cancellation, and there is no fee for it. Our uptime and incident history are published publicly rather than described on a sales call.
The principle: nothing about this should be hostage to us continuing to exist.
Is every call transcribed automatically? +
No, and we would rather say so plainly than let you assume otherwise. Calls are recorded by default. Transcription and AI scoring run when you ask for them, on any call, from the call record, with no credit balance to watch. Automatic transcription across an entire floor is a separate arrangement, because at floor volume it is a genuinely large cost and burying it in a plan fee would mean either lying about the plan or quietly rationing the feature.
Why is a brand priced separately instead of just being another pipeline? +
Because a brand is not a pipeline. Each carries its own payment processor connections, its own reconciliation, its own ledger chain, its own team and permissions, and its own storage. Numbers never mix across brands, which is the entire point for an operator running several offers or several clients.
If you have three offers sharing one pipeline and one processor, that is one brand and you pay for one. The test is whether the money is separate, not whether the marketing is.
We are on the growth share agreement today. What happens to us? +
Nothing changes unless you want it to. Existing growth share agreements stay in place at their current terms for as long as you keep them. You can move to a flat plan at any renewal point with 30 days notice, and we will run both models side by side for a month first so you can see the actual difference in writing before you decide.
How do overages get billed, and can we get surprised? +
Your plan fee and any recurring add ons are charged in advance, at the start of each billing period. Overages work the other way round: they are billed in arrears on the next invoice, itemized by line, with the underlying records linked so you can check them rather than trust them.
You get an alert in the app at 80 percent of any included limit and again at 100 percent. Nothing on this page can be triggered without you seeing the counter first.
Run your own numbers through it for a month.
Not a demo tenant with somebody else's data in it. Your floor, your processor, your recordings, your commission. Inside a month you will know exactly what your current system has been reporting against what actually settled, because you will have watched it happen rather than taken our word for it. If the gap turns out to be small, you have learned something valuable about your operation and you should stay where you are.
And if you do nothing at all, the honest question is what another twelve months of not knowing is worth to you. That number is different for every floor, which is why we would rather you worked it out on your own data than took ours.
No setup fee / No per seat charge / No per message charge / No AI credits / No telephony markup / No feature tiers / All prices in USD