Enterprise infrastructure, built for the sales floor.
No retrofitting, no bolt ons, no spreadsheet of record. Pulse was built to the standard of a payments company because it handles money, commission, and compliance every single day.
Pulse Dialer
Power dialing with a persistent call header that follows the rep across the app. Answering machine detection, dynamic calendar priority routing, local presence, disposition enforcement, and dialing windows that respect TCPA by time zone.
Pulse Ledger
Event sourced revenue on Postgres. Sales, refunds, chargebacks, and installments are immutable events. State is computed, never overwritten. Dual write runs alongside legacy sources for 30 days before any cutover.
Verified by Pulse
Two gate verification on every submitted sale. Gate one matches the charge in the processor. Gate two matches the call recording. Fuzzy customer matching handles the gap between CRM email and payment email.
Pulse Analytics
Earnings per scheduled call as the north star, plus show rate, close rate, cash collected versus contract value, cohort retention, VSL performance, and dial heatmaps by hour and day.
Pulse Workflows
Visual automation with branching, delays, and conditions. Native iMessage and SMS delivery. Speed to lead under 10 seconds from form fill to first touch, with full delivery and reply tracking.
Pulse Vault
Envelope encryption for every client credential, with a per tenant encryption context so one partner key cannot decrypt another partner record. The managed key service backend is built and not yet the default, so today the wrapping key is held in the environment. Rotation and audit logging included.
Pulse Workforce
Roster, teams, scheduling, onboarding automation, and a configurable strike engine. Thresholds and windows are set by the director, and no strike ever triggers automatic termination.
AI Call Review
Every recording transcribed, scored, and indexed. Objection handling, framework adherence, talk ratio, and coachable moments surfaced to the director without anyone listening to 400 hours of calls.
Pulse Sync
Bidirectional sync with the CRMs you already run. Pulse computes state and pushes outward, so your existing stack keeps working while the source of truth moves under it.
The data trust layer
Six checks run between a raw source event and anything you are allowed to see. A number that fails any ring does not render. It sits in an exception queue with a reason attached.
Ingest integrity
Every inbound record is hashed and deduplicated. Replays and double webhooks cannot inflate a number.
Identity resolution
Contacts, closers, and payments are resolved to one entity across sources, including fuzzy email and phone matching.
Reconciliation
Platform revenue is reconciled against processor settlements on a schedule. Any variance opens an exception.
Sanity bounds
Every metric declares its plausible range. Values outside the range are quarantined instead of published.
Lineage
Any figure on any screen can be traced to the source table, the source row, and the transformation that produced it.
Attestation
Period closes are attested and locked. Reopening a closed period creates a new event, it never rewrites history.
Fifty principles. Ten of them fail the build.
The Pulse Ledger is graded against a written engineering standard held to the bar used for money movement systems at a payments company. Every pull request lists the principles it touches and how it proves conformance. Ten are enforced by continuous integration, so a violation is not a review comment, it is a broken build.
Double entry, always
Every movement is two or more entries that sum to zero. There is no single sided amount column anywhere in the schema. If you can write a row that moves money without a matching counter row, the schema is wrong.
Cents as integers, never floats
Every stored money value is integer cents — a float is refused at the write contract and again by the database itself. Currency travels with every amount. Rounding mode is declared once, tested, and remainders post to a dedicated account rather than quietly disappearing.
Every write takes an idempotency key
Same key and same payload returns the original result. Same key and different payload returns a hard rejection, never a silent overwrite. A retried webhook cannot become a second sale.
Three timestamps, never conflated
When it happened, when Pulse learned about it, and which accounting period it belongs to are three separate fields on every entry. Collapsing them into one is the single most common cause of wrong revenue reporting.
The processor record is truth
Webhooks are hints; Pulse reconciles sales against the processor's own record before money moves downstream. The bank settlement leg — full three way reconciliation — is designed and lands next; until it runs live we say two way, plainly.
Invariants live in the database
Application validation is a user experience improvement, not a guarantee. Anything that must be true is enforced in Postgres, checked continuously by a running job, and hash chained so silent mutation becomes detectable.
Built to the standard of a payments company.
Every metric requires a registry entry, declared lineage, a reconciliation path, sanity bounds, and verification against the source table. Passing a test is not evidence of correctness. Matching the source is.
We meet your stack where it is.
Pulse reads from the systems that already hold the truth, then becomes the place the truth is computed. Processors, ad platforms, recorders, communities, and your CRM.
Want the technical walkthrough?
We will open the ledger, show you a live reconciliation run, and trace a single dollar from ad click to verified commission.